Hi, I’m a Creative Strategist and Project Manager with 8+ years driving music campaigns for some of the biggest names in Latin music. Most recently, I was Senior Artist Project Manager at Rimas Entertainment, where I led 60+ creative campaigns across the label’s roster — for artists like Juan Luis Guerra, Cris MJ, and RaiNao, among others — work that’s earned a Latin Grammy, a Grammy for Best Reggae Album, and a #1 on Billboard’s Hot Latin Songs.

I’ve built creative strategies for labels like Sony Music US Latin, Rich Music, The Orchard, and Rimas — from album concepts and music videos to full brand development — always translating an artist’s identity into something audiences actually connect with.

Whether I’m shaping a brand, directing a video, or building a release strategy from the ground up, I care about telling stories that feel honest and land at scale.